Home > Behind The Scenes: The Real Dominique Baker

Behind The Scenes: The Real Dominique Baker

Who is this “Dominique Baker”? She’s notable Canadian skincare expert featured in many news outlets. She is also a hair guru with a thriving YouTube channel. A fitness lover and happily married dog mama who lives in Ottawa, Canada who loves her new career. Let me tell you though – there is so much more to me than “blogger/IGer.YouTuber. Read these “Dominique Baker FAQs” and get to know me, the real “Style Domination”.

Well, Hello!

First off, I want to thank you for taking the time to stop by and check out my website! I’m thrilled at the community I have built here online, and proud at the friendships I have fostered with so many of you.

Keep reading to learn more about me and feel free to drop whatever questions you have in the comments!

FAQs…and Answers

Do you do this full-time?

Yes! Several months ago, I decided to quit my full-time job and focus solely on my social media career. It was the best decision I ever made. I knew this was my passion when I would write blog posts, take pictures, answer Instagram comments, etc…and forget to eat, go to the washroom, and even sleep!! This work fills my heart and soul – truly.

When did you start blogging?

I started my blog in 2015 after some gentle prodding by my husband. He noted that I was doing fun things around the city of Ottawa where we reside, love fashion and beauty…so why not share my thoughts with the world?

I’m glad I took his advice. Six years later, 2 million views on YouTube, almost 50,000 followers on Instagram, a thriving and well-read website and a weirdly viral Tiktok, I couldn’t be happier.

Do you have kids?

No. I do have a little Bernedoodle that I am in love with though!

Reese the Bernedoodle Dog

How old are you?


How did you grow your social media presence?

WITH HARD WORK!! I loved it so much that I took the time to learn it thoroughly, network, take courses, sharpen my photography & video skills, writing and technical skills.

There are no shortcuts with social media. Slow and steady wins the race. Don’t be one of those and buy your followers and engagement. Everyone will know and you will kill your credibility with brands and followers.

What is your greatest achievement since you started your “side hustle”?

There have been so many wins! I would say my biggest achievement though is hitting my long-time goal of quitting my government job and focusing on my social media work full-time. I feel free and really, really happy now!

Having so many of you contact me to say that I have inspired you in someway is really special. I am grateful!

Are you married?

Yes! I am married to the most wonderful and supportive man ever named Ryan. He’s my rock, my best friend and he is pretty damn handsome. We have been married for 17 great years.

Do you have breast implants?

NO. Please stop asking that!!

Any tips for transitioning from the corporate world to full-time content creator?

YES! Create a solid plan and execute it well. I wrote down my goals, created a plan incorporating a solid editorial calendar and defined my niche. I also focus on the audience I have, not “getting more followers”. That’s where so many content creators fail.

Most importantly, I created a financial plan with our wealth manager. That’s right. WEALTH MANAGER. Not only do I want to succeed at what I’m doing and enjoy the process, I want to create an even better life for myself and my husband. Our wealth manager created a savings plan for me and set out a series of steps to ensure that I have a regular income that keeps growing.

Why did you choose to focus on skincare?

I grew up surrounded by my gorgeous Mum, Granny, Great Aunts and Aunties that all looked fabulous and took skincare very seriously. They instilled that skincare love in me.

In my early twenties, I became certified esthetician and learned the ins and outs of skincare – ingredients, treatments, how to apply products, which ones work best for whatever you want to treat, etc. I fell in love with that work and working in a spa still remains one of my favourite jobs ever.

Also, I suffered from terrible acne in my teens and 20s. When I learned about skincare and how skincare ingredients work, my skin got better. The really fuelled my interest as well.

How do you deal with online hate?

I don’t. I absolutely do not indulge haters, outright copycats and complainers. I stay in my lane, mind my own business and THRIVE.

Remember, the block button is your bestie. Report nasty comments, block haters and move on.

What is your favourite designer brand?

I LOVE Chanel, and Hermès is so classic and high quality. Louis Vuitton is a favourite as well. Their monogram print is so classic and lovely against dark skin tones!

For high street, I stick to Aritzia, Massimo Dutti, and of course, Trendsavvy! So many great brands under one umbrella. Use code Domisthebomb for a sweet discount – shameless plug alert!!

Well, that wraps up my Q&A session. If you have any more questions, please leave them in the comments below!

About The Author

Dominique Baker
Dominique Baker

Dominique is a Canadian-based fashion and beauty influencer with a strong voice in Ottawa’s black community. Since launching her blog Style Domination in 2015, she has amassed a global fanbase. Dominique shares her life through beautiful imagery and compelling story-telling that speaks to her fans on a personal level. She’s been featured in The Guardian, Flare, The Kit and Cityline. She also hosts events for Dress for Success, the Gem Conference, and has been named a United Way Person 2 Know for the past three years.

Find me on: Web | Instagram


  1. Sheila Miller
    May 15, 2021 / 7:01 pm

    Happy to here that you are full time now.

    • Dominique
      May 16, 2021 / 11:55 pm

      Thank you, Sheila! My only regret is that I didn’t leave the government sooner.

  2. S.
    May 16, 2021 / 12:24 pm

    Yay! Congratulations on this blog! Great job!

    • Dominique
      May 17, 2021 / 12:06 am

      Thank you sooooo much!

  3. Angela
    October 4, 2021 / 1:21 pm

    I follow you on YouTube, glad to see you back. I’m sorry to hear about the rough patch you want through. Your such an elegant woman with a warm spirit. This can make some people very uncomfortable. We can’t let them change US.
    Best wishes!
    Question: where did you get those lovely woven vases I see in your recent photographs?

    • October 4, 2021 / 2:55 pm

      HI Angela! You are so right. I learned that the hard way – that people get jealous becauswe of others’ successes and delight in watching us stumble. They made me stronger though. And those vases are from LD Shoppe! Here is the link to them: https://ldshoppe.com/products/smiths-vase?variant=32144194306126. They are currently sold out but you can sign up for notifications when they become available!

  4. February 11, 2022 / 2:05 am

    I got too much interesting stuff on your blog. I guess I am not the only one having all the enjoyment here! Keep up the good work.

  5. Linda Butler
    March 22, 2022 / 5:01 pm

    I stumbled across your YouTube channel and learn so much about my hair. I’ve taken what I have learned from you and applied it to my hair and now my hair is so healthy and it’s starting to grow I’m enjoying listening to you and learning more about how to take care of my hair.

    • April 12, 2022 / 11:19 am

      Ahhh Linda! Thrilled that my posts are helping! Glad you are reading the blog too!

  6. Josy
    May 19, 2022 / 5:30 am

    Wow! I started following your youtube post about about hair care since 2017 & my hair is better than it used to be. In my quest to know a little bit more about you, I google your name & that’s how I stumbled on this wonderful blog.

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