I’m not sure how I feel about the logomania that has begun to sweep the fashion world. I was caught up in it during the early 2000s and like many a fashionista, bought logo-covered everything, including my first Louis Vuitton bag.
Back then, logos pretty much were a measure of your success, nevermind the fact that many a girl (and boy) donning a huge gold Hermès belt couldn’t afford to even buy a cup of Starbucks after that purchase. People were happy being walking advertisements for huge brands. I’m not sure how I feel about that anymore.
As logos so big they were the visual equivalent of shouting took over fashion, a backlash ensued. Louis Vuitton eventually noticed a dip in its sales of their perpetually popular Monogram and Multicolore lines and soon took action, flooding their stores with quieter, more luxurious styles marketed towards the uber rich. Gone were the days of the $400-$500 LV bag. The new normal became subtle Epi leather and monochrome Monogram Vernis bags that cost the same as a purebred Yorkie.
In addition, shunning of logos propelled the popularity of quieter, incredibly gorgeous luxury bags such as the Birkin. The wealthy started buying more of these bags, and luxury brands across the board boosted prices even further to maintain exclusivity.
Since history is cyclical, logos have inevitably made a big return. I’m not sure I will be embracing this trend…but never say never! I wouldn’t turn down an Hermès belt during this lifetime.
Here are some loud logo street style looks from the FW 2016 fashion weeks in New York, Paris and Milan:
What do you think of the reincarnated huge logo trend? Will you be partaking in a some logo indulgence?