I’m not sure how I feel about the logomania that has begun to sweep the fashion world. I was caught up in it during the early 2000s and like many a fashionista, bought logo-covered everything, including my first Louis Vuitton bag.
Back then, logos pretty much were a measure of your success, nevermind the fact that many a girl (and boy) donning a huge gold Hermès belt couldn’t afford to even buy a cup of Starbucks after that purchase. People were happy being walking advertisements for huge brands. I’m not sure how I feel about that anymore.
As logos so big they were the visual equivalent of shouting took over fashion, a backlash ensued. Louis Vuitton eventually noticed a dip in its sales of their perpetually popular Monogram and Multicolore lines and soon took action, flooding their stores with quieter, more luxurious styles marketed towards the uber rich. Gone were the days of the $400-$500 LV bag. The new normal became subtle Epi leather and monochrome Monogram Vernis bags that cost the same as a purebred Yorkie.
In addition, shunning of logos propelled the popularity of quieter, incredibly gorgeous luxury bags such as the Birkin. The wealthy started buying more of these bags, and luxury brands across the board boosted prices even further to maintain exclusivity.
Since history is cyclical, logos have inevitably made a big return. I’m not sure I will be embracing this trend…but never say never! I wouldn’t turn down an Hermès belt during this lifetime.
Here are some loud logo street style looks from the FW 2016 fashion weeks in New York, Paris and Milan:
What do you think of the reincarnated huge logo trend? Will you be partaking in a some logo indulgence?
Follow me!
Facebook | Twitter | Pinterest | Instagram | Youtube
Dominique is a Canadian-based fashion and beauty influencer with a strong voice in Ottawa’s black community. Since launching her blog Style Domination in 2015, she has amassed a global fanbase. Dominique shares her life through beautiful imagery and compelling story-telling that speaks to her fans on a personal level. She’s been featured in The Guardian, Flare, The Kit and Cityline. She also hosts events for Dress for Success, the Gem Conference, and has been named a United Way Person 2 Know for the past three years.
Yes and No.. not sure I could see myself sporting logo T.. but give me a denim jacket w patches or a designer belt with a obnoxiously large logo any day 🙂
Author
I’m with you, Zaf!
It reminds me of the adult version of Hollister or Abercrombie shirts. I think logos are tacky. I also think the idea of the company basically getting paid (huge amounts) to advertise their clothes is lame, although a smart move on their part haha.
Author
I agree with you 1000%, Caitlynn! Oh God – Abercrombie. We used to go crazy over that stuff as teens….
I hate HATE the logo-insanity especially with purses. Also starting to hate it on shoes. UGH. I purposely avoid any styles with logos imprinted. If there’s a fob or tag that can be removed, I’ll go for those styles.
I’m planning on posting a book review yet, but have you heard of the book “Deluxe: How Luxury Lost its Luster”? It talks a bit about logos and people’s obsession with the perception of quality:
https://www.amazon.ca/Deluxe-How-Luxury-Lost-Luster/dp/0143113704
It’s a bit dated now since it was released in 2007, but it goes a bit into historical aspects of luxury brands.
I buy things for their intrinsic value and quality, NOT for the walking billboard that I’m paying to have the privilege of being. #endrant
I guess now it’s the hipster douchebags being ironical? 😉 😛
Author
Stashy – “Deluxe” is one of my favourite books ever. I’ve read it so many times, it’s severely dog-eared. I was so let down to learn that the same factories that make knock-offs and really cheap bags are the same ones that make high-end bags. Sigh. It’s difficult to know what to spend your money on these days! I was really loving the return to subtle luxury and I don’t think I can bring myself to go back to the whole tacky logo trend. No thanks.
As always, thanks for reading!
Oh Dom, I’m so glad to hear you love that book! I was worried I’d offend. I know there’s so much brand worshiping these days, they’re blinded by the advertising. Yes, I was gutted to hear about luxury brands decreasing their quality in favour of profits and trying to conceal the country of origin of their products. I wish someone would write a follow up to that book!
That book has made me want a Birkin now though lol. At least THOSE are still made by hand!
Author
Oh God! Not at all! I may be obsessed with designer goods, but I do my research before buying! If I feel it’s worth it, I’ll spend. If not, no thanks. OMG!!! I was soooo going to say the same thing about Birkins! They are the only luxury handmade bags out there made with truly high quality materials like palladium and crazy skins like albino crocodiles (kinda sad). Are they worth $10K+? I don’t know about that. Are they worth $2K? Hell to the yes!!!
I just nominated you for a Liebster award!
Author
Oh wow! Thank you! Alas, I no longer meet the criteria. Much appreciated though. Take care!
Oops! Didn’t realize! Love your blog btw xoxo
One word. Blech! I can’t stand it! Its so ostentatious and obnoxious IMO. And I can’t agree more re Moschino and that Barbie BS. I love Barbie. I even did a blog post about her. But that line was a wrinkle in time that I’d love to forget about. That being said, Chanel’s CC’s are ALWAYS ok in moderation. I fall over for that hair clip above! Great article! xoxo
http://www.quintessentialjill.com
Great post! I will take part in the trend but on a subtle scale; such as the Gucci belt. I’m not into the flashy looks like the Moschino’s Barbie line.
Author
I’m with you. I can handle a little logo…
My favourites are the Moschino belt (love how she styled it!), the Gucci belt and the Kenzo sweater. And they can always offer me that Birkin of course!
Author
Hahahahah! Great minds think alike, Kathleen! co
Omg Love love love your blog!
Author
Oh wow. Thank you so much!! xoxoxo
I love the Moschino belt outfit. With all these comebacks in fashion part of me wishes I had held on to some of the stuff I had back in High School.
Author
I know, right? I kept a seemingly ridiculous bell-bottomed jumpsuit from Le Chateau that I bought in Gr. 12 and so happy I kept it. looks totally chic now!
Yeah I’m not sure if I want to embrace the huge logo trend either. This was a really good post!
http://www.djsandstyle.com
Author
Thank you, my dear! I had fun writing it! Logos are good and bad. Some are ok – well, tolerable. Others are not. You ever see that pic of the guy who wrapped his entire cheap, run-down car in Louis Vuitton print skin? #smh
Omg now that’s way too much smh ?
Author
Haha