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Fashion Santa Goes Viral

Our very own Fashion Santa has officially gone viral. Paul Mason is “so hot right now” that media outlets and magazines such as Glamour, The Telegraph, BBC, Buzzfeed, Time, Forbes, etc. have covered his appearances and turned him into an overnight celebrity.

Fashion Santa is back again at Toronto’s Yorkdale Shopping Centre, delighting the crowds and taking selfies with eager fans and kiddies with Christmas wishlists. How awesome is that?

Fashion Santa Selfie
LOVE IT.  LOVE IT, I SAY!!!! Pic courtesy of Yorkdale Shopping Centre

Fashion Santa is Paul Mason, a 51-year-old model hailing from Toronto, ON. He has been modelling successfully for the past 30 years.

I had the opportunity to meet Paul Mason this past September during the Toronto International Film Festival. Not only is he incredibly and strikingly handsome with his perfect white coif and shimmering silver beard, he was the consummate gentleman. Incredibly soft-spoken, I was taken aback by his gentle, unassuming presence while everyone gawked at his gorgeousness. Yeah. I’m a fan.

The best part of his appearances at the Yorkdale Shopping Centre is that Yorkdale donates $1 from each selfie taken with Fashion Santa (up to $10,000) to the Hospital for Sick Children. What a sartorial way to spread Christmas cheer!

Want to meet him? Fashion Santa will be at Yorkdale on the following dates:

  • December 18: 12pm – 8pm
  • December 19: 12pm – 8pm
  • December 20: 11am – 7pm
  • December 23: 12pm – 8pm

Enjoy these pics of the self-described “Santa’s thinner, younger brother”:

YorkdaleFashionSanta Style Domination Fashion BloggerYorkdaleFashionSanta Style Domination Fashion BloggerYorkdaleFashionSanta Style Domination Fashion BloggerYorkdaleFashionSanta Style Domination Fashion BloggerYorkdaleFashionSanta Style Domination Fashion Blogger


Have you had a chance to take a selfie with Fashion Santa?? Please share your experience in the comments section!

Wishing you the merriest, bowl-of-cherriest Christmas!!


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*Info and pictures courtesy of Out Magazine, Yorkdale Shopping Centre and the Globe and Mail.

Dominique Baker
Dominique Baker

Dominique is a Canadian-based fashion and beauty influencer with a strong voice in Ottawa’s black community. Since launching her blog Style Domination in 2015, she has amassed a global fanbase. Dominique shares her life through beautiful imagery and compelling story-telling that speaks to her fans on a personal level. She’s been featured in The Guardian, Flare, The Kit and Cityline. She also hosts events for Dress for Success, the Gem Conference, and has been named a United Way Person 2 Know for the past three years.

Find me on: Web | Instagram

Leave a comment

  1. December 15, 2015 / 12:30 pm

    Fashion santa is so cute! I love it. I wish our local mall had a fashion santa.

    • December 15, 2015 / 1:18 pm

      Maybe you should organize a “Hot Santa” model search! Thanks for reading! xo

  2. December 15, 2015 / 12:43 pm

    a hot prime minister… a hot santa… I think I’ll move to Canada 😀

    • December 15, 2015 / 1:17 pm

      Come on up!!! LOL! We are known for being very good looking. LOL! xoxoxo

  3. December 15, 2015 / 3:21 pm

    Fashion Santa is the best! Can he please come to St. Louis so I can take an usie?! Seriously, if this Santa was at the mall, I’d be the first one in line with my wishlist!


    • December 15, 2015 / 4:55 pm

      Hahaha! I’d probably get arrested if he was my local mall Santa – lol! Thanks for reading!

  4. December 15, 2015 / 3:30 pm

    OMG someone get me a ticket to meet that man STAT! He’s SO HANDSOME! Ugh! And I am LOVING the photos! The one in the sweat pants? I die. Brilliant campaign. Brilliant. So jel you got to meet him. And SO grateful he was nice! Love this post.
    PS I love the idea above – a hot santa model search. OMG send that to Cali! Would make a great one time reality show Xmas special. Ha ha!

    • December 15, 2015 / 4:54 pm

      Hahahahahaha! I love your Santa enthusiasm! Yep – Paul was so nice. A very memorable person!! Maybe you need a visit to Toronto!! xoxoxox

  5. Patti
    December 15, 2015 / 3:42 pm


  6. December 15, 2015 / 8:50 pm

    Hot! ?

  7. December 16, 2015 / 10:11 am

    Fashion Santa is yummy! I would be nice all year just to be naughty with him. lol Sorry, I know that’s a bit much but damn Santa is hot! 😀

    • December 16, 2015 / 11:35 am

      Totally understandable! He’s super hot. You should see him up close – great skin! Can’t believe he’s in his 50s!!!

  8. December 17, 2015 / 2:00 am

    Oh, my! I had never heard of Paul Mason! What fun! Going to share!

    • December 17, 2015 / 8:49 pm

      He’s amazing!!! Such a unique look! Thanks for stopping by ;o)

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