Home > The Clean Beauty Brand You Need To Try Now

The Clean Beauty Brand You Need To Try Now

For the past couple of years, I have been trying to incorporate more “healthy beauty” into my beauty regime. Being more conscious of harmful ingredients and how they affect the human body spurred this change. After all, the idea of smearing “hormone disruptors and carcinogens” all over myself is downright scary.

Volition Beauty, a clean beauty brand that recently launched at Sephora caught my eye. I love that they collaborate with real people like you and me to make clean beauty products that actually work.

Volition Beauty Clean Beauty Solutions Style Domination

Basically, you can submit an idea to Volition Beauty and then it is voted on by members of their community. Products that get the most votes go ahead into production undertaken by their team of certified chemists and experts. The results are beauty products free of nasties like coal tar, formaldehyde, mercury, mineral oil, nitrates, sulfates, talc, toluene, phthalates, parabens, tricoslan, etc.

One of Volition Beauty’s products that resonated with me was the Eucalyptus Stretch Mark Minimizer. Let me elaborate…

The Summer Of ’93

The Eucalyptus Stretch Mark Minimizer immediately takes me back to highschool…specifically the summer between Grades 10 and 11. I went from being a gangly 15-year-old that still played with My Little Ponies (I was a nerdy late bloomer, ok?) to a gangly 15-year-old who still played with My Little Ponies but with a new 32C chest.

With this “rapid development” came stretch marks that made me so self-conscious. They also appeared on my butt and my calves, and I was officially too embarrassed to wear a bathing suit in public. Sigh.

What Are Stretch Marks Anyway?

Stretch marks are scars left on the skin due to rapid stretching or shrinking. Essentially, the collagen and elastin which support our skin rupture due to this change, and as the skin heals, these “tears” appear. As time passes, these marks fade, but do not disappear entirely.

There are some things you can do to make them less noticeable – and that’s where the Eucalyptus Stretch Mark Minimizer comes in. A rich essential-oil based cream, it works to reduce the look of stretch marks and hyperpigmentation powered by Eucalyptus Leaf Extract.

If you notice stretch marks appearing, start using the Minimizer right away. Massage the product into the stretchmarks on a daily basis and you should see some results over the course of several weeks.

Why I Like The Eucalyptus Stretch Mark Minimizer

Volition Beauty Clean Beauty Solutions Style Domination

First of all, its one of the nicest moisturizers I’ve ever used! I’ve made peace with the stretch marks on my butt and calves, maybe because they have faded considerably over the years. The ones on my breasts though still bug me, so I thought I would try out this product, despite the fact that it would work best on new marks.

After doing some research, I discovered that tons of women have been using those mentholated vapo rubs geared towards easing nasty cold symptoms thanks to their beauty benefits. Seriously. I had no idea. Sadly, these products are loaded with menthol which is harmful.

Volition Beauty stripped all of the menthol nastiness away and replaced them with effective essential oils like mandarin and cedarwood oils.

As this cream contains eucalyptus leaf extract, it’s seriously tingly. Cool and refreshing, it’s a joy to use! It also gives skin a long-lasting sheen that I’m obsessed with.

The Eucalyptus Stretch Mark Minimizer also works to reduce the look of dark spots thanks to it containing mandarin oil. After several weeks of use, I noticed some hyperpigmentation on my chest has lightened.

Give It A Whirl

Volition Beauty Clean Beauty Solutions Style Domination

I am going to keep using the Eucalyptus Stretch Mark Minimizer in the hopes that it will fade my old stretch marks, but I do realzied that a product such as this one works best on new marks. I will report back in a month or two with an update.

In the meantime, those of you who have developed stretch marks recently including ladies with post-baby skin may want to give it a try…not that those marks are a bad thing – they are evidence that you created a baby. A BABY.

Volition Beauty offers up a large range of amazing clean beauty products for you to try. Another favourite of mine is the Detoxifying Silt Gelée Mask – a mask so rich and hydrating that it never leaves your face feeling like it is going to crack like so many face masks out there.

I invite you to check out Volition Beauty online, or in person at Sephora. The brand is truly innovative and effective!

*Press samples provided by Volition Beauty. All opinions are my own.

Dominique Baker
Dominique Baker

Dominique is a Canadian-based fashion and beauty influencer with a strong voice in Ottawa’s black community. Since launching her blog Style Domination in 2015, she has amassed a global fanbase. Dominique shares her life through beautiful imagery and compelling story-telling that speaks to her fans on a personal level. She’s been featured in The Guardian, Flare, The Kit and Cityline. She also hosts events for Dress for Success, the Gem Conference, and has been named a United Way Person 2 Know for the past three years.

Find me on: Web | Instagram


  1. Dorcas
    March 6, 2019 / 6:30 am

    This is so nice. I know lots of women struggle with stretch marks(including me, that have tried all sorts of oils.
    Me? 😀😀 nah. I can’t afford it.
    So, waiting to see the results.
    Thanks for sharing.

    • Dominique
      March 6, 2019 / 1:43 pm

      Hi Dorcas! I have tried everything too from Bio Oil to cocoa butter. Nothing seems to work. I feel that if I caught them early on, the products would have lessened the look. And you’re welcome! Thanks for reading!

  2. Dorcas
    March 7, 2019 / 10:17 am

    Dearest Dom.
    I really hope it works. It looks like a lot of good ingredients went into the cream.

    • Dominique
      March 10, 2019 / 10:24 pm

      Hi Dorcas! I really hope it works on the stretch marks too. So far, my skin looks seriously glowy with it and I love how it’s clearing my allergy-ridden sinuses. Hahahah! Thanks for reading, luv!

    • Dominique
      March 11, 2019 / 3:37 pm

      They are really good! They just released a strawberry serum that looks amazing!

    • Dominique
      April 5, 2019 / 4:31 pm

      Thanks for reading, Jess! If you do decide to check out this line at Sephora, try out the Strawberry-C serum. WHOA! Happy Friday, Beauty!

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