Shoppers Drug Mart Ottawa’s New beautyBOUTIQUE Unveiling

I love Shoppers Drug Mart. It’s one of my favourite stores of all time. Why, you ask? Because I can get lost in there forever amongst its thousands of great offerings.  Many times I have run in only needing Bandaids, and come out with bags full of cosmetics, lotions, potions, groceries, decorations, pet food, etc.

My earliest memories of Shoppers Drug Mart were shopping jaunts with my mom. While she tried out perfumes in the beauty section, I would salivate over their huge offering of jumbo-sized Bonnebell Lipsmakers. As a teenager, my friends and I would congregate at Shoppers after school to buy everything we read about in Teen Magazine, from Malibu Musk to Sea Breeze anti-acne astringent (wow – I’m really dating myself).

Drake Shoppers Drug Mart

Drake loves Shoppers too!

Well, Shoppers humble beauty section has come a long way, baby. It’s not so much of a “beauty section” anymore as it is a rival to Sephora and the big cosmetics departments of The Hudson Bay Company and Nordstrom. Their beauty selection has increased from the likes of the usual drugstore fare of Revlon and Maybelline to Chanel, Dior, Darphin and Benefit Cosmetics. SCORE!

A couple of weeks ago, I was invited to preview Shoppers Drug Mart’s newest beautyBOUTIQUE located in Ottawa’s Rideau Centre. As I walked up to the new location, I thought I came to the wrong store. It is GORGEOUS. Giant glass walls give passing shoppers a view of the gorgeous Chanel counter stocked with the brand’s entire cosmetic line, Shoppers Drug Mart being the only drugstore globally to carry Chanel, by the way. My heart swelled to also see Dior, Philosophy, Lancome…and Paul & Joe Beauté…a line that I have been looking high and low for!

The store is also equipped with a “skin analysis bar”, where you can have your skin analyzed to see if it is hydrated enough, the extent of sun damage (sigh), etc. Well-trained beauty experts are on hand to recommend the best skincare products for your needs. Talk about service!

Best of all, I can buy all the cosmetics my heart desires and take advantage of Shoppers Drug Mart’s excellent Optimum Points Reward Program – my favourite of all of these store rewards programs. Sephora should take note and overhaul their disappointing Beauty Insider/VIB/VIB Rouge Rewards.

After touring the store, us lucky bloggers were treated to a Paul & Joe Beauté product knowledge session. The brand is known for its ultra feminine packaging with a Korean flair. Paul & Joe Beauté also offers a range of beautiful and interchangeable lipstick and compact cases to switch up the look whenever you feel like it. The range of nail polish colours is really nice along with the lipsticks and glosses.  I am dying for the super cute cat-shaped lipsticks!

Of note unfortunately, Paul & Joe Beauté does not carry foundations, concealers or powders for women of colour…a real shame especially in this day and age.

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Here are some shots of the media preview for your viewing pleasure! Be sure to check out the new beautyBOUTIQUE at the Rideau Centre! You won’t be disappointed!



Shoppers Drug Mart beautyBOUTIQUE Chanel Style Domination


Of course, I added to my Chanel polish collection.

Shoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style Domination

Gisele is so happy to see us!

Shoppers Drug Mart beautyBOUTIQUE Chanel Style Domination

Enough perfume to keep this blogger happy!

Shoppers Drug Mart beautyBOUTIQUE Dior Style Domination


Gorgeous Dior ‘Diorific’ Holiday nail polish collection

Shoppers Drug Mart beautyBOUTIQUE Biotherm Style Domination

Biotherm…some of the best sunscreen I have ever used.

Shoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style DominationShoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style Domination


Paul & Joe Beauté packaging is to die for.

Shoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style DominationShoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style DominationShoppers Drug Mart beautyBOUTIQUE Paul & Joe Beauté Style Domination

Shoppers Drug Mart beautyBOUTIQUE Benefit Cosmetics Style Domination

A rainbow of fabulousness!

Shoppers Drug Mart beautyBOUTIQUE Benefit Cosmetics Style Domination

Benefit Cosmetics are so cheeky!

Shoppers Drug Mart beautyBOUTIQUE Philosophy Style Domination

Shoppers Drug Mart beautyBOUTIQUE Philosophy Style Domination

Treats to satisfy the hunger caused by beauty shopping!

Have you visited the new beautyBoutiques yet? Let us know how you liked it and what you treated yourself too!


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Leave a comment

  1. December 10, 2015 / 6:22 am

    Wow! A trip to Rideau is a must now.

  2. December 10, 2015 / 10:59 am

    I LOVE Shoppers too! 😀 They have Sephora beat in terms of rewards – I hope they further expand their brand offering so I can cut Sephora out completely!
    Yeah Paul & Joe is a Japanese brand, but if they want to expand to North America, they need to increase their colour range offering for sure!
    Toronto is spoiled, we have a bunch of the newer BeautyBoutiques – I hit up a couple of them for my Optimum Points redemption event a couple of weeks ago! 😀

    • December 10, 2015 / 1:22 pm

      Shoppers is my home away from home! I live in the burbs, and we have giant Shoppers Drug Mart locations with awesome beautyBoutiques. The one at Rideau Centre takes the cake though! I wish the one near my house sold Chanel. It’s probably a really good thing for my wallet that they don’t. LOL! ;o)

  3. December 10, 2015 / 11:23 am

    Hi Dominique, I WISH we had a Shoppers Drug Mart in Austin, TX, but we’re not that lucky. I’m amazed by this beautyBoutique! It looks like something you would find in a high end department store. Your review is wonderful and I love your pictures!

    • December 10, 2015 / 1:16 pm

      Thank you so much, Monica! Yep – we are pretty lucky. I guess they felt that it would be a great idea to offer all of that great place in a spot where people do a ton of shopping – the drug store! At least our lovely neighbours to the south have the great department stores like Saks, Neimans, etc. We just got Nordstrom and Saks – super thrilled! xoxoxo

    • December 10, 2015 / 1:21 pm

      Wow – your blog is amazing! I totally followed. Really needed some running motivation!

  4. December 10, 2015 / 11:44 am

    This place looks AMAZING! They need to open one in the US. I definitely need to check out Paul & Joe Beauté. What a great review – beautiful pictures!

    • December 10, 2015 / 1:14 pm

      Thank you, my dear! Do you have any drugstores in the US that offer a luxury beauty section? It would be awesome. What’s great about the US are your fabulous department stores! We just got Saks and Nordstrom (thank God). Thanks for reading!

  5. December 10, 2015 / 11:59 am

    Omg everythings so beautiful ??????

  6. December 11, 2015 / 12:11 pm

    Love, love, LOVE Paul and Joe! Their packaging is truly exquisite but SIGH for me also .. can rarely find it anywhere here. Sounds like you had a wonderful experience; the new store space definitely is stunning! Be sure to review some of the knick knacks you snagged at the event 😉


    • December 13, 2015 / 7:27 pm

      I will! They gave me a foundation primer, but it’s way to light for me. So annoying! It’s lovely though. I’ll be gifting a close friend with it because it seems like it’s really great quality!

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