Home > Shiny, Happy Hair: Moroccanoil Blow-Dry Concentrate

Shiny, Happy Hair: Moroccanoil Blow-Dry Concentrate

One of the joys in life is shiny, fantastic, frizz-free hair…something that eluded me as a teenager.

After years of learning my hair and how to take care of it, I now have my hair care regimen down pat. Deep conditioning with thick hair masques once a week, rubbing a little oil into the ends nightly, and sleeping on a satin pillow case or covering my hair each night with a silk scarf has caused my hair to thrive.

Being hair-obsessed, I’m pretty much always on the look out for the latest and greatest. A few weeks ago, Moroccanoil launched their new Blow-Dry Concentrate and this stuff is pretty amazing.

Shiny, Happy Hair: Moroccanoil Blow-Dry Concentrate | www.styledomination.com
Me, post-Moroccanoil extravaganza
Shiny, Happy Hair: Moroccanoil Blow-Dry Concentrate | www.styledomination.com
L to r: Moroccanoil Blow-Dry Concentrate, Smoothing Shampoo, Smoothing Conditioner, Original Treatment

I have thick, coarse hair despite relaxing (chemically straightening) it every three months. When it’s time to get my hair relaxed, it becomes particularly unruly and a little hard to manage. To detangle and prevent breakage, I always choose moisturizing shampoos and conditioners with great detangling and smoothing properties.

I tried out the Blow-Dry Concentrate and it totally delivered. Moroccanoil is best know for their best selling Original Treatment – a product that I love – so, I was expecting great things right off the bat. Btw, did you know that Moroccanoil is Canadian-based and woman-run? Amazing! Check out my video review on these products below:

While I don’t normally blow dry my hair opting to let it air dry after most washings, I was in a rush and used this product as described, after also using their amazing Smoothing Shampoo and Smoothing Conditioner (super moisturizing)

While my hair was still damp, I used 2 full pumps (I have a lot of hair), smoothed it into my strands from mid-length to the ends and blow dried. This product promises to cut drying time down considerably (I did find that it took a little less time than usual), and offer a super shiny, ultra smooth finish. My hair frankly, looked amazing. I proceeded to flat iron as usual to get the stick straight look and then added a little more concentrate to my hair as a finisher for even more shine.  What can I say? I’m a shine pig.

So, this product works. It’s a total “recommend”. My hair looked and felt amazing also smelled wonderful. Don’t worry about these oil-infused products weighing your hair down. They totally promote fabulous body and movement too.

Have you tried the Moroccanoil Blow-Dry Concentrate?  What did you think? Let me know in the comments!

*Thanks to Moroccanoil for sponsoring this post!

Dominique Baker
Dominique Baker

Dominique is a Canadian-based fashion and beauty influencer with a strong voice in Ottawa’s black community. Since launching her blog Style Domination in 2015, she has amassed a global fanbase. Dominique shares her life through beautiful imagery and compelling story-telling that speaks to her fans on a personal level. She’s been featured in The Guardian, Flare, The Kit and Cityline. She also hosts events for Dress for Success, the Gem Conference, and has been named a United Way Person 2 Know for the past three years.

Find me on: Web | Instagram


  1. Alice
    June 15, 2016 / 1:06 am

    I’ve used argan oil in my hair and loved it, haven’t tried moroccan yet! Would love to give it a chance!

    xo, alice / T Y P E N U

    • Dominique
      June 15, 2016 / 1:15 pm

      I think you’ll like it, Alice! I had great results. Works on any type of hair. If your hair is on the finer side, go a little easier on the application. Thanks for reading!

  2. Velda
    September 3, 2016 / 10:46 am

    How long did you leave the conditioner on?

    • Dominique
      September 4, 2016 / 11:34 pm

      Hi there! I normally leave it in for 30 mins.

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