Knowing what I’m worth from both an influencer perspective and as a human being is something that has really been on my mind lately.
The Avo Toast Scandal – I’m Worth At Least $10.50
It started innocently enough. I went to dinner with some friends recently after a trip to Montreal. I was retelling my experience at Arthur’s Nosh Bar. (Side note: if you haven’t been already, GO. GO NOW. Their buttery challah toast with homemade berry jam made me see God)
Back to the point. I was telling my friends of Arthur’s Avo Toast – a delightful avocado toast dish that was light, refreshing and hearty. I got a side of their organic salmon gravlax too which just so happened to be marinated in beet juice. So, so good. Before I got through my story, one of my friends interrupted me and asked how much I paid for this Avo Toast.
“$10.50” – I said innocently enough.
“$10.50??? TEN FIFTY??? Who in their right mind pays $10.50 for avocado toast?? I mean you buy an avocado, mash it up, smear it on some bread. That’s it. So ridiculous.”
Duster Jacket – Shein | Tank Top – Nick and Zoe | Pants – Joseph Ribkoff c/o Shepherd’s Fashions (similar here) | Bag – Forever 21 (no longer available -similar here) | Davit Heels – Steve Madden | Classic Black Sheffield Watch – Daniel Wellington
Laughs ensue, but I was let down. Not so much a scandal I admit, but I was excited more about the tasty experience, not the cost of the dish. AND – life had been stressful lately. My Dad had a kidney transplant and work has been nuts. I really needed that “break the bank” avocado toast. I needed to enjoy it at beautiful Arthur’s Nosh Bar with my husband – my best friend. I just needed to take a load off, have some good food and relax. I just wanted to share a fun experience I had that made me forget these stresses. At that moment, Dominique was worth ten dollars and fifty cents worth of avocado and toast.
What Am I Worth? The Influencer Struggle
Brunch deflation aside, us influencers struggle with knowing our worth. Blogging is a relatively new thing and not many of us know what we should be charging. Blogging is hard work! It’s more than just striking a pose in a busy intersection, looking cool. We don’t know what to charge for promotional posts, or even if we should be charging at all (short answer is yes – charge). With blogging, charging a client actual money is a great thing! Don’t be scared to do it. It makes you seem like you’re worth the cost (and you are)!
Just think, a client is choosing between two bloggers: one who charges $300 a post for promotion, and one who charges $50. It’s a proven fact that most will hire the blogger that charges more. It’s a sign that the pricier blogger knows what she’s doing, has a lot of experience under her belt, and may have an engaged readership and following. Why is the other blogger charging so much less? Doesn’t look too great, does it?
Now, in all walks of life, you allow people to treat you a certain way. People are attracted to confidence, drive and great energy. You can’t settle for less if you want to be happy, treated fairly and want to succeed.
Thank You, Blue Mascara! You Helped Me Know My Worth
About a year into my own blogging experience, I got tired of being paid in products, especially those that didn’t work for me (terrible currency!!!). I was also sick of being paid a really low flat rate when posts took me about five to six hours to craft. That’s right. Five to six hours. One to two hours to draft the post, two hours to edit photos and usually another two hours to shoot outfits and products. It was becoming a lot of work, eating up time that I didn’t have.
One wintery day, it hit me like a ton of bricks. It was 3pm, and I was racing the clock to get a tube of mascara shot before I lost the natural light. I also needed to start dinner and get laundry done for the week. As I grappled with exposures and f-stops, it occurred to me that I was going through all this trouble, all this stress to photograph one tube of bright, blue mascara. That was my payment for the post too. An $18 mascara from the drugstore. I sighed deeply and vowed that this was the last time I was going to have a stress-induced heart attack over a mascara or anything for that matter.
That night, I got my butt in gear. I looked closely at my Google Analytics and my social media stats, and pulled together a press kit and rate card. I did a bunch of research online regarding what someone like me with my following should charge, and I settled on a number that made sense for me. The rest is history – comfortable history too. I got my Gucci Dionysus bag through hard work and saving. All funds that I earned from my little blog.
In all walks of life, you need to assess how much energy you will spend on someone or something that is worth it to you and your mental health. Ever since that winter’s day where I stressed over a blue mascara, I’ve been keeping that in mind.
Because You’re Worth It! Tips To Boost Your Self-Worth
Knowing your worth is life-changing. Read on and get to it:
- Set healthy boundaries – prioritize your own needs NOW. Don’t own someone else’s needs and emotions. It’s not your job. Do not get guilted into something or feel pressured to do anything.
- Trust yourself and the decisions you make. I turned down a lucrative contract with a fast food company. I didn’t like the company’s values, how they marketed unhealthy foods to children and their general negative impact on people’s health. I worried briefly about turning so much money down, but in the long run, it was the best decision for me and my own values. No regrets.
- Don’t talk yourself up. “Prove yourself up.” Show clients you want to work with why you are the best woman for the job!!
- Accept responsibility for your decisions. Don’t blame others if things go awry or don’t go your way. Look at yourself and what you did and make positive changes. Blaming others is weak and gross (unless someone else really, really screwed up – lol).
- If something isn’t working, change it. Don’t like how your blog looks? Change the theme. Don’t like crossfit class? Try something else out. In a bad relationship? Take a leap and LEAVE! Never understood why people torture themselves – happiness is right around the corner.
- Choose wisely – this ties in nicely to the whole “trusting yourself” point. Assess your options carefully. Sleep on it a bit. Mull it over. Talk to people who’ve “been there before”. Take as much time as you need doing so. If you don’t value yourself enough, you end up making crappy decisions and/or settling. DON’T SETTLE.
Anyways, getting to know myself and my worth was life changing. I feel more confident and have more time now to focus on things that really make me happy. Personally, I think my blogging has gotten better too.
What do you think of my tips? Anything else you do to know your worth?
*Photography courtesy of Ms. Beltempo