Style Story: Marc Bourgon, Lead Singer, Iconoclast

Style Story: Marc Bourgon, Lead Singer, Iconoclast

The first time I met Marc was by chance. He was blocking my view at a Lynyrd Skynyrd concert. I probably would have been upset at having an obstructed view of an 18-minute rendition of Free Bird, but the guy was dressed so well that I didn’t mind. I was later introduced to this rocker who is the frontman for the very popular Ottawa band, Iconoclast. As noted, he was memorable because he was pretty much the only person in the audience who didn’t look like a member of Hells Angels. On top of that, he was dressed in a fitted plaid shirt that looked custom made, designer jeans, Frye boots and great leather cuffs. He definitely looked the part of said rockstar.

I have since been to many Iconoclast shows and Marc has proven to be quite the showman. It stands to reason with his great sense of humour, healthy dose of self-confidence and self-proclaimed amazing “rock face” or “O-face”, as he affectionately calls it. This guy was born to be on stage. I’m not the only one who thinks so either. Iconoclast sells out their shows consistently and the audience is always comprised of diehard, salt of the earth fans, some of which make the trip from nearby cities to see them live and some of which who’ve also tattooed the band’s logo on themselves – hardcore.

Founded 15 years ago, this dynamic band is comprised of Marc (lead singer), Dave Di Ubaldo (guitar), Mike Corkum (guitar), Mike Korn (bass) and Mars Dej (drums). So far, Iconoclast has opened for bands such as Theory of a Deadman, Danko Jones, Finger Eleven and Rival Sons. They’ve also played with The Trews and performed at Bluesfest in 2013. Their popular singles such as I Run and Swing the Axe can be heard at Canadian Tire Centre during Sens games and this Thursday, November 24th, they will be opening for Sebastian Bach at Barrymore’s. Tickets are already sold out and ticketless fans are frantic. Marc fessed up that he even had to sell his wife’s ticket…”people are so pumped for this show.”

Style Story: Marc Bourgon, Lead Singer, Iconoclast

I sat down with Marc and his friend and fellow band member and photographer Dave Di Ubaldo this weekend to find out more about Marc’s personal style, his inspiration, and what keeps him going.

I roll up to The Wood and rush in…five minutes late – typical. Marc is sitting at a table looking relaxed and better than everyone around. Shortly thereafter, Dave arrives. Like Marc, Dave has a great sense of style which is totally different from Marc’s. Dave is more hardcore rocker, while Marc is more “GQ”.

Ok Marc. Tell me a little about yourself. How did you start out music-wise?

As a kid, I loved singing. I knew I could carry a tune pretty early. I’d make cardboard guitar cutouts for airbands and just loved to rock out. Growing up, I was surrounded by music too. My mom is a huge Stones fan and also loves Van Morrison, the Moody Blues, etc. When I was 10, my mom made me join the church choir. I was the only boy in a choir full of women. Good times! I quit the choir at around age 12. At 16, I started hanging around my highschool’s music room and learned the alto sax. I loved music and made a point to sing more and meet musicians to learn from.

What about your musical training? Do you have vocal training?

Yes – about five years worth. I play the guitar and drums too – self taught.

I think your style is pretty incredible. I love the fact that you bring it style-wise when you’re performing. The western style shirts, denim on denim, leather, the hats, the scarves, a killer footwear collection. Can you describe your sense of style for me?

Our band as a whole is pretty individualistic. Each of the guys has a unique sense of style and I think we complement each other well. I do love the showiness of performing. I feel that if you look good, you play good, so I love to dress it up.

Style Story: Marc Bourgon, Lead Singer, Iconoclast

So, you’re a big shopper?

Hell no! I hate shopping. I like what I like and hit up the same stores. I have an idea of what I want when I need something, or if something catches my eye, I’ll give it a whirl, but yeah…shopping is a surgical strike for me.

Which stores make the cut?

I love places like Frank + Oak and Fab Gear 64. I’ll head to Zara sometimes too and wander through The Bay. If I have the cash, John Varvatos will make the cut.

*My ears perk up* JOHN VARVATOS! Nice! I can see that. The line definitely had an edgy, cool vibe that is very “Marc Bourgon”.

Now, you are surrounded by some stylish ladies – and I’m not talking about groupies. Your wife has a killer, edgy, unique sense of style. I remember her showing up to one of your shows wearing a red satin cheongsam which put everyone’s outfits to shame.  Your sister is pretty glam too and I loved seeing what she’d show up wearing to work during our days working together at Holt Renfrew. Do they influence your style at all?

Most definitely! My sister Francie knows quality, for sure. One year, she bought my brother Paul a pair of Frye boots. They were so sweet that I bought them off her on the spot. I had to retire them finally this weekend and I’m not happy about it one bit. Don’t feel bad for him cause he bought an identical pair not long after. It was a running joke to go out together wearing them. But yes, my wife helps me out with styling and I bounce outfit ideas off of her. She’s great at putting things together and letting me know when I’ve gone overboard.

Any musicians inspire your sense of style?

Yeah – I loved Scott Weiland of Stone Temple Pilots and Velvet Revolver, God bless him. Loved his style. He had a line with English Laundry that was awesome. I also love Jay Buchanan’s (Rival Sons) style. I’ve been wearing a lot of skinny jeans for a while now.


Dave snickers. “I hate skinny jeans”. We both laugh. Tell me about what your wearing. 

I keep glancing at his black, distressed moto skinnies that look like an elusive pair from Citizens of Humanity. He’s wearing a grey vest with a fine herringbone pattern over a black dress shirt, rust-coloured striped scarf, killer grey boots with black burnishing and a grey hat, which I grab off of his head and want to keep. Everything is styled well too. 

This is a Brixton hat that I scored from Simon’s. The jeans are from Zara (I take good note of that), vest is from Zara too, black dress shirt from Frank + Oak and the boots are John Varvatos. Oh yeah. My underwear is from Joe Fresh.

Thanks for that last one, Marc. Tell me about the bracelets. *Marc is wearing three dark leather bracelets – very John Hardy.

These were a gift from my wife from Magpie! They have great leather accessories for men.

Dave chimes in: “Yeah – we have the biggest collection of leather cuffs between us. The leather bracelets? Very badassery. Classic rock and roll.”

So, what’s next for Iconoclast?

Well, we’ll be opening for Sebastian Bach this Thursday, November 24th at Barrymore’s here in Ottawa.  We’ll be taking some time off for Christmas. We are also working on some new stuff and may possibly put out a new album in 2017. We’ll see.

A huge thanks to Marc and Dave for taking the time out of their busy schedules to talk fashion with me. Iconoclast’s music is available on iTunes, Sondclound, Spotify, Google Play Music and Band Camp. Iconoclast can also be found online at, YouTube, Facebook, Twitter and Instagram. Support the band and *try* to see them this Thursday at Barrymore’s. Tickets are officially sold out but rumour on the street is that a bunch may be made available at the door.

*Photography courtesy of Dave Di Ubaldo of Worn Leather Media



  1. November 21, 2016 / 2:48 pm

    Those are some stylish boots. Now I have to look up this band. I love their name!

    • Dominique
      November 21, 2016 / 3:28 pm

      Right? They are the best bunch of guys!!

  2. November 22, 2016 / 12:23 am

    Wow, he really does bring it stylewise, doesn’t he?! Loving those boots. Fantastic interview!
    xoxo, erin |

  3. November 22, 2016 / 11:07 am

    Great interview! The video on their website is hilarious. Thanks for introducing this band to us! ❤️❤️

    • Dominique
      November 22, 2016 / 12:39 pm

      You’re welcome! They are truly a nice bunch of guys with great senses of humour!

  4. November 27, 2016 / 10:00 pm

    The boots..the’s all jus so fab!

    • Dominique
      November 29, 2016 / 11:08 am

      He is very stylish! I tried to convince him to give me his boots..and hat. Lol!

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